One of the most liked presentations among all HATCH! FAIR activities was a talk about the concept of "Authentic Demand", by Merrick Furst from FlashPoint (Georgia Tech).
He revealed the critical importance of the concept for all entrepreneurs. And, whilst principles are always true, regardless of your external environment; today, in the face of a pandemic with broad restrictions effecting every business, timeless truths should resonate even more...no?
What do you think? Watch the video and comment below!
Merrick Furst is the first Distinguished Professor at the College of Computing, at Georgia (USA) Tech University. Merrick was also president and director of the International Computer Science Institute at University of California at Berkeley.